For the longest time, Facebook was the Kingpin of social media platforms, however, times have changed and so have peoples’ preferences but Facebook has been smart enough to acquire the majority of its competition.
One of its most successful business ventures has to be Instagram which went head to head with Snapchat, a platform that has garnered a majority of the younger population.
Instagram proved to be a savvy investment by Facebook as recent data suggests the platform might be more profitable than its parent company Facebook. A report published by socialbakers indicates that Instagram has overtaken Facebook in terms of influence and much of this popularity has to do with the new and thrilling advertising opportunities that the social media platform has to offer.
“For the first time, the total audience on Instagram surpassed the total audience size on Facebook. Additionally, the total interactions on Instagram were nearly 20 times larger than those on Facebook. So, even though the top 50 brands published more posts on Facebook, the engagement on those posts didn’t reach the numbers that Instagram was able to achieve.”
Facebook has also experienced positive growth with Facebook Stories but it is not even near to what Instagram has seen over the years. The report also highlights that in terms of reach and engagement, 7 out of 10 videos posted by Facebook brand pages are shot horizontally, while surprisingly, vertical videos are performing better than horizontal videos across the board.